What Is Serena Williams’ Net Worth in 2025?
As of 2025, Serena Williams’ net worth is estimated at $300 million, making her one of the richest female athletes in history.
Williams dominated professional tennis for over two decades, winning 23 Grand Slam singles titles, 14 doubles titles, and four Olympic gold medals. She earned $95 million in career prize money, the highest of any female athlete.
Even after retiring from tennis in 2022, Serena continues to grow her wealth through endorsements, business investments, and sports ownership, proving she’s a powerhouse on and off the court.
How Much Has Serena Williams Earned in Prize Money?
Serena Williams holds the record for the highest career earnings among female athletes, with a staggering $95 million in prize money from tournaments worldwide.
Breakdown of Serena Williams’ Grand Slam Wins & Earnings:
- Australian Open Titles: 7
- French Open Titles: 3
- Wimbledon Titles: 7
- US Open Titles: 6
- Olympic Gold Medals: 4
Williams’ dominance on the court played a huge role in building her massive net worth.
How Serena Williams Built Her $300 Million Net Worth
1. Tennis Career Earnings ($95 Million+)
Williams remains the highest-paid female tennis player in history, with career winnings exceeding $95 million.
2. Endorsement Deals ($200 Million+)
Even after retirement, endorsement deals continue to be a major part of Serena Williams’ net worth.
Biggest Brand Partnerships:
- Nike ($55M contract signed in 2003)
- Gatorade
- Pepsi
- Beats by Dre
- Subway
At her peak, she was earning $15-20 million per year from sponsorships alone.
3. Serena Ventures ($111 Million Investment Fund)
Williams launched Serena Ventures to invest in women- and minority-led startups.
Key Facts About Serena Ventures:
- Founded in 2014
- $111 million raised in funding
- Invested in over 60 startups, including Tonal, Impossible Foods, and MasterClass
Her venture capital success has significantly increased Serena Williams’ net worth.
4. Business & Fashion Ventures
Beyond sports, Serena has built a thriving business empire, including:
- S by Serena – A self-funded clothing brand
- Will Perform – A body-care and pain-relief brand
- Nine Two Six Productions – A multimedia production company launched in 2023
5. Sports Ownership
Williams has invested in multiple professional sports franchises, including:
- Angel City FC (NWSL soccer team)
- Los Angeles Golf Club (TGL League)
- Miami Dolphins (NFL, minority owner)
She has also expressed interest in owning a WNBA team in the future.
Serena Williams vs. Venus Williams: Who Has the Higher Net Worth?
Both Serena and Venus Williams have had incredible careers, but Serena has earned significantly more.
| Player | Net Worth (2025) | Career Prize Money |
|---|---|---|
| Serena Williams | $300 million | $95 million |
| Venus Williams | $95 million | $42.6 million |
Serena’s business ventures and endorsements have allowed her net worth to surpass that of her sister by a wide margin.
How Much Does Serena Williams Make Annually?
Before retirement, Serena Williams earned around $40 million per year from prize money and sponsorships.
🔹 Earnings Breakdown (2019-2020):
- Total Earnings: $35 million
- Prize Money: $15 million
- Endorsements: $20 million
Now, most of her income comes from business ventures, investments, and endorsements.
Serena Williams’ Real Estate Investments
Williams has invested heavily in luxury real estate, owning properties in California, Florida, and Paris.
1. Beverly Hills Mansion
Purchased in 2017 for $6.2 million
2. Palm Beach Gardens Estate
Bought for $2.4 million
3. Paris Apartment
Overlooks the Eiffel Tower
Her real estate portfolio is another valuable asset that contributes to Serena Williams’ net worth.
Serena Williams’ Philanthropy & Activism
Williams is known for her advocacy work, supporting causes like:
✔ Gender equality in sports & business
✔ Black Lives Matter & LGBTQ+ rights
✔ Access to education for underprivileged students
Key Philanthropic Contributions:
- Serena Williams Foundation – Provides scholarships to underprivileged students
- Yetunde Price Resource Center – Supports families affected by violence
- UNICEF Goodwill Ambassador – Advocates for children’s education worldwide
Her philanthropic efforts prove she’s not just a champion on the court but in life as well.
Serena Williams’ Net Worth Compared to Other Athletes
Serena Williams ranks among the wealthiest athletes in history.
| Athlete | Net Worth (2025 Estimate) |
|---|---|
| Serena Williams | $300 million |
| Venus Williams | $95 million |
| Roger Federer | $550 million |
| Rafael Nadal | $250 million |
| Novak Djokovic | $230 million |
Despite earning less in prize money than some male players, Serena’s endorsements and investments have allowed her net worth to soar.
What’s Next for Serena Williams?
Although retired, Williams is busier than ever, focusing on:
- Expanding Serena Ventures
- Growing her sports ownership portfolio
- Producing TV & film projects through Nine Two Six Productions
- Advocating for women in business & sports
With her business acumen and strategic investments, her net worth will likely continue to grow.
Serena Williams’ $300 Million Legacy
- Career Prize Money: $95 million (highest-ever for a female athlete)
- Endorsements & Sponsorships: $200+ million
- Serena Ventures: $111 million investment fund
- Real Estate Portfolio: Luxury homes in California, Florida, and Paris
- Sports Ownership: Shares in Angel City FC, Miami Dolphins, and L.A. Golf Club
Even in retirement, Serena Williams’ net worth is growing, solidifying her status as a sports and business icon.
Claire Bennett is a seasoned finance writer with over 8 years of experience, specializing in personal finance and investment strategies. She has contributed to top media outlets like Forbes and Business Insider.